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What Is CRM (Customer Relationship Management) Software?


CRM. Maybe you’ve heard of it, maybe you haven’t. In any circumstance, customer relationship management software is a crucial element of a successful marketing strategy for any company in any industry.  So what does CRM  does it do?

In short, CRM makes your life  easier and much more organized. Interested? We’re here to tell you more.

What Is CRM Software?

CRM, or customer relationship management, is software or a plugin that tracks interactions with your company’s leads and customers. Most CRMs will track customer names, emails, and phone numbers as well as log emails sent to prospects, and keep track of prospects’ social media feeds. Regardless of the features, the purpose of CRM software is to track and create a way for your marketing and sales teams to most effectively interact with leads and customers.

Why You Need a CRM System

If you’re saying you already keep tabs on your customers in an Excel spreadsheet so you don’t need a system, we say, have fun with that one. Manually tracking an extensive customer list could take all day, verses using a system that can do it for you. Essentially if your business is growing then you need CRM software… After all, isn’t growth always the goal?

Which CRM Software Should You Get?

We’ll be honest. We’re completely bias with this one. In our humble opinion, there is not a more affordable, user-friendly, and effective CRM software than the Inbound Brew Plugin.

Here’s why:

  • It’s extremely affordable
  • We’ve tested it to make it as user-friendly as possible

Read: Your grandma could become a marketing genius with our plugin

  • It gives you insight into which prospects are the most engaged in your business
  • It’s integrated directly WordPress. All-in-one, baby

Ultimately the success of your company and marketing campaign depends on being able to delight your customers. The more you know about them and the way they’re responding to your website and materials, the better.


Ready to get your own CRM software? Download the Inbound Brew Plugin today

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