If you are a website owner then the objective of your website is likely to covert visitors into customers. Are we right? The problem is that often, this is easier said then done…Unless you have the right tools, that is. Measuring and tracking the performance of your website is an essential step to improving your conversion rates and meeting your goals. After all, every website has some sort of goal. Keep reading to learn how you can reach yours.
What is A/B Testing?
A/B testing compares two versions of the same website to see which one performs better.
Why Do I Need A/B Testing?
A/B testing helps you make the most out of your existing traffic by telling you how elements of your website are performing. A/B testing also helps you know what changes need to be made to improve your conversion rates. The truth is, every website has a little room for improvement.
What Can I Test?
In short, pretty much everything… But here are a few examples:
- Headlines
- Sub headlines
- Calls-to-Action
- Website layout
- Internal and external links
- Images
- Badges
- Paragraph Text
- Testimonials
How Do I Start A/B Testing?
