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How to Make Sure Your Marketing Campaigns and Strategies are Actually Working

A/B Testing

If you are a website owner then the objective of your website is likely to  covert visitors into customers. Are we right? The problem is that often, this is easier said then done…Unless you have the right tools, that is. Measuring and tracking the performance of your website is an essential step to improving your conversion rates and meeting your goals. After all, every website has some sort of goal. Keep reading to learn how you can reach yours.

What is A/B Testing?

A/B testing compares two versions of the same website to see which one performs better.

Why Do I Need A/B Testing?

A/B testing helps you make the most out of your existing traffic by telling you how elements of your website are performing. A/B testing also helps you know what changes need to be made to improve your conversion rates. The truth is, every website has a little room for improvement.

What Can I Test?

In short, pretty much everything… But here are a few examples:

  • Headlines
  • Sub headlines
  • Calls-to-Action
  • Website layout
  • Internal and external links
  • Images
  • Badges
  • Paragraph Text
  • Testimonials

How Do I Start A/B Testing?

If your online business is at a standstill, it’s time to start making some changes. In order to start A/B testing, you need to first, download a A/B testing tool, and then create different variations of your website elements. For example, you may want to have one blue CTA and one green CTA, or simply have several different variations of the CTA text.


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