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How to Create Killer CTA Buttons


A call-to-action (CTA) is an text image that prompts a customer to take action. This action could be anything from downloading a white paper, signing up for an email list or webinar, or getting a coupon. Call-to-action buttons can be placed anywhere on your website, an email, or in a blog post. Common text options on a CTA button often include:

  • Download Now!
  • Sign up for FREE
  • Download the Free eBook Now
  • Get Your Coupon Now
  • Attend Our Event
  • Start Your Trial Now
  • Click Here to Download the Free White Paper

For example… Here’s a CTA from yours truly:


Pretty fancy, right?  Let’s talk about how to make one of these beauties.

How to Create a Call-to-Action Button

The easiest way to make a CTA is by using some sort of automation software or WordPress plugin, like the Inbound Brew Plugin. Otherwise, the process may be a little overwhelming and complex for both non-marketers and marketers alike. Stay tuned for next week’s blog post where we will share our top tips for creating a CTA that coverts.

Happy Marketing!


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