A call-to-action (CTA) is an text image that prompts a customer to take action. This action could be anything from downloading a white paper, signing up for an email list or webinar, or getting a coupon. Call-to-action buttons can be placed anywhere on your website, an email, or in a blog post. Common text options on a CTA button often include:
- Download Now!
- Sign up for FREE
- Download the Free eBook Now
- Get Your Coupon Now
- Attend Our Event
- Start Your Trial Now
- Click Here to Download the Free White Paper
For example… Here’s a CTA from yours truly:
Pretty fancy, right? Let’s talk about how to make one of these beauties.
How to Create a Call-to-Action Button
The easiest way to make a CTA is by using some sort of automation software or WordPress plugin, like the Inbound Brew Plugin. Otherwise, the process may be a little overwhelming and complex for both non-marketers and marketers alike. Stay tuned for next week’s blog post where we will share our top tips for creating a CTA that coverts.