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Our Best Strategies for Creating a CTA That is Oh-So-Clickable

Creating CTA Buttons

Call-to-action buttons are all about offering something valuable to your leads that will prompt them to take a desired action. With CTA’s the goal is always to put the right message in front of the right people at the right time. It’s a glorious process really, so let’s get started with the basics.

What Is a Call-to-Action?

A call-to-action (CTA) is an text image that prompts a customer to take action. This action could be anything from downloading a white paper, signing up for an email list or webinar, or getting a coupon. Call-to-action buttons can be placed anywhere on your website, an email, or in a blog post.

Common text options on a CTA button often include:

  • Download Now!
  • Sign up for FREE
  • Download the Free E-book Now
  • Get Your Coupon Now
  • Attend Our Event
  • Start Your Trial Now
  • Click Here to Download the Free White Paper

Get the idea? Let’s move on to how to make a CTA (correctly)

How to Make a Call-to-Action Button

The easiest way to make a CTA is by using a marketing automation software, like the Inbound Brew Plugin. Otherwise the process may be a little overwhelming and complex for non-marketers and marketers alike. No matter what system you choose to help you in creating a CTA button, here are some tips to help you along the creation process.

  • Make your CTA noticable with an eye-catching design
  • Use a clear and concise phrase that includes a strong verb
  • Provide an appropriate amount of white space around your CTA
  • Don’t use too many CTA’s on a single web page
  • Focus on the text of your CTA, not the design
  • Change the text on your CTA frequently
  • Make sure you are clear in what your customer will get in exchange for clicking the CTA
  • Link the CTA to a specific landing page to drive the customer down the sales funnel
  • Do A/B testing with your CTA buttons


At the end of the day, creating a call-to-action button is all about helping your customer focus on the benefits of a customer clicking on that pretty little button of yours. Put the right message in front of the right people at the right time and you’re golden.
Have you seen any success using call-to-action buttons? We’d love to hear your experiences in the comments below!



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