Being a small-business owner can be tough! You make the sales, you create the product, you pay the invoices, and now you’re realizing you’ve probably got to get some sort of marketing campaign rolling… But do you really know and understand the WHY behind inbound marketing, and why it even matters?
If you’re still not a marketing believer, this article is for you. We’re about to break down the core concepts of Inbound Marketing and explain why it even matters for your small business success.
What is Inbound Marketing?
By definition, inbound marketing refers to marketing activities that focus on bringing visitors in, as a way to get a potential customer’s attention. The key principle of inbound marketing is earning the attention of customers through insightful, interesting, or useful content that strategically attracts both leads and search engines.
What’s the Process Behind Inbound Marketing?
When done correctly, the basic process of inbound marketing can make your company easy to find and practically irresistible to prospective leads. By aligning the content you publish with a customer’s interests, you organically attract inbound traffic that you can then convert, close, and delight over time. Ultimately, the goal of every marketing endeavor you undergo should be to provide your customer with a solution to a problem or need they’re currently facing.
What are the Key Components of an Inbound Marketing Campaign?
If you are implementing an inbound marketing campaign for your business, it’s essential your website incorporates the following features to maximize lead generation:
- Landing Pages
- Contact Forms
- Email Marketing
- Social Media Updates and Monitoring
- SEO Tools and Optimization
Many small business owners understand they need to execute a marketing strategy but feel overwhelmed on where to begin. Without the proper tools, this list can look rather daunting and amount to One. Big. Time Suck.
If you’re a small business owner, chances are you don’t have much time to spare!
Many small business owners who find themselves in this predicament turn to marketing automation. Marketing automation plugins automate marketing actions such as social media posting, email campaigns, lead management, landing pages, forms, and call-to-action buttons.
In your quest to find these said plugins, you’ll likely begin this process searching the WordPress Plugin Directory. Then, you’ll quickly learn that there are a LOT of plugins out there. You’ll likely become overwhelmed and struggle to find quality plugins that don’t conflict with one another and that work well with your theme.
On top of that, you will also need to install, configure, code, and update those themes. From there you will manually download a dozen of these plugins and hope they work. Oye, what a headache!
If that doesn’t sound very appealing to you, we offer you a (much) better alternative. You can save yourself that headache and instead, you can install one tool that works amazingly well, and focus on spending time generating leads.
That alternative is called The Inbound Brew Plugin. It’s everything you need to drive traffic, educate customers, generate leads, and create customers. We built the Inbound Brew plugin specifically to help marketers and small business owners execute successful marketing campaigns in as little time as possible. Free of charge, The Inbound Brew Plugin provides you with everything you need to capture leads and close sales, all in one place.
Free of charge, The Inbound Brew Plugin allows you to easily:
- Create custom Call-to-Action buttons
- Create custom Landing Pages
- Create custom Forms
- Capture Leads and manage them
- Automatically schedule social media posts to Facebook, LinkedIn, and Twitter
- Create and manage Keywords
- Easily manage SEO compliance
- Create and manage Sitemap.xml
- Manage robots.txt
- Create and manage 301 and 302 redirects
- Manage email settings and send custom HTML rich emails
- Create sitemeta and meta descriptions
So what does Inbound Brew look like for you and your small business marketing?
When using The Inbound Brew Plugin, you can easily create custom landing pages to feature all of your stellar content. From there, you can leverage that content by creating and embedding custom call-to-action buttons anywhere on your website… No coding required.
When you’re ready to show off your snazzy landing page or blog post, simply use the Inbound Brew social push tool to schedule or automatically push your content to social media.
Lead capturing with the Inbound Brew plugin is also a seamless process. The custom forms tool allows you to create forms that capture a lead’s info. This information is then automatically imported into the Inbound Brew built-in lead management tool to provide you with an organized and comprehensive snapshot of your customers.
When you’re ready to leverage this information and nurture your leads, our email tool helps you create custom and professional HTML rich emails.
Lastly, the Inbound Brew plugin can also keep your website running smooth from the inside out with the ability to manage your sitemap, SEO compliance, robots.txt, 301 and 302 redirects.
Again, you get all of these features absolutely free! We’re offering Inbound Brew to you for free because we believe that all small business owners should have access to tools to enable growth and generate leads.
…Need we say more? We didn’t think so!
Download Inbound Brew Learn How to Use The Plugin