Keyword optimization has always been important when it comes to on-page SEO. After all, if you want the search engine spiders to find you, the keywords have to be there. However, when it comes to real optimization, you need to know how it’s going to impact you for 2017 – and there are some tips to help you along the way.
Keyword Optimization for SEO in 2017
1. SEO is Ongoing
SEO is not something you simply stop because your website is done. Keyword optimization continues on and on. There’s never going to be a time when it stops and that’s because things are always changing. This includes you and what your followers need as well as the rules and algorithms from the different search engines.
Keyword optimization needs to be something you’re constantly researching to see if there are better keywords to use on your site because of new trends. You also have competition for the same keywords and therefore your efforts have to be ongoing. The moment you stop with your SEO, the competition wins – and you don’t want that to happen.
If you’re new to keyword research, have no fear! With Inbound Brew’s free plugin for WordPress, you can easily integrate keywords into blog posts and keep tabs on how SEO friendly your website is.
Need a refresher course? Here are over 35 keyword research methods you can use.
2. Don’t Focus Too Heavily on Links
Backlinks are important. However, when it comes to on-page SEO, you want to look at keywords more than anything else. Google remains pretty hush-hush about how the backlinks really work, so there’s no telling whether you’re doing it right or not. It’s also important to note that you do not want to purchase links, as being involved with a link farm is the worst thing you can do for your Google rankings. Instead, simply focus on keywords and keyword placement.
3. Keywords + Quality Content = Higher Rankings
Keywords are important. But guess what? So is quality content. This means that you have to put them together in order to get the higher rankings that you want so bad that you can taste the victory….Gone are the days where you can post a blog with some keywords and call it done.
You have to answer questions that consumers have before they ask them. This means you really have to be in tune with your target demographic. You need headlines, subtitles, images, and … you need to be grammatically correct with no spelling errors. Quality trumps all!
4. Connect with Other Bloggers and Guest Bloggers
Why does everyone think that all on-page SEO has to come from them? The reality is that when you’re out of material (or out of time to create new material), network with other bloggers, guest post on other relevant blogs, or invite other bloggers to contribute content to your website. Especially if you have a blog that has quite a bit of traffic, finding a blogger to post material for you is easier than you might think and can be a win-win situation for both sides!
5. Content Marketing and SEO: Two Sides of the Same Coin
Many people believe that somehow content marketing has actually replaced SEO. This couldn’t be further from the truth. The reality is that they need to work hand-in-hand. If you want your content marketing to work, it has to involve the placement of SEO keywords.
It doesn’t matter what kind of material you’re sharing on your website or blog. You should include relevant keywords within the headers and subheaders. You need a main keyword in the headline, and several carefully selected keywords within the text.
6. Some Keywords are More Important Than Others
Believe it or not, keyword optimization isn’t always about using the keywords that describe your products or services or even your geographic location. It’s about using the right words that Google and the other search engines think are powerful and therefore better. Proper research will ensure you are using proper word balance, common and uncommon words, as well as emotion and power. When you do so, you give search engines what they really want – and the benefit to you is that it can improve your rank because of better on-page SEO.
Keyword optimization has changed. That doesn’t mean you have to scrap all you have been doing. Use these tips and make a few tweaks within your strategy. It will make it easier for you to get better rankings and that’s because of having better on-page SEO. It’s an ongoing process, but when you’re committed, it’s easier to give the competition a run for their money. That’s what it all comes down to.
In 2017, You need to make sure you’re ranking in the search engines so people can find you and go to your website as opposed to clicking over to the site of your competition. Plus, you have to give them quality content to make sure they stay on your site once they get there.
About the Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing.