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How to Create Custom Emails Your Leads Will Actually Open


Email marketing is a great way to leverage the fantastic content you’ve written and share them with your leads! Additionally, email marketing is a seamless way to drive traffic to your social media pages and also your website. Best of all, conversion rates have proven email marketing to be extremely effective in getting more sales.


The key to getting more sales through email marketing is essentially to send your customers and subscribers quality and targeted information that they’re actually going to want to read.  With such a simple recipe for success, why have so many businesses seen such dreary results from email marketing? In short, they’re probably making a few key mistakes and not utilizing smart strategies. We’d absolutely hate to see that happen to you, too, so we’re sharing our 5 best email marketing tips and how you can easily get started with email marketing… No expensive subscriptions or coding required. 


1. Quality over Quantity

Before email marketing was common practice, businesses owners had to not only write the content for their newsletters but also had to spend a considerable amount of money on printing costs, envelopes, and postage. Chances are, back then they spent a lot more time proofreading their content and updating their customer list to ensure they would get a bang for their buck. In today’s world, we can reach our audiences in a matter of seconds for little to no cost. As a result, many business owners have gotten extremely hasty with the information they are sending out there and who they are sending this content to.


2. Beat Out Your Competition

While email marketing may unlock a more broad audience, this audience is also getting bombarded with dozens of emails by other businesses and marketers that have caught onto the free and easy form of marketing! This amounts to a lot of competition. To be a successful email marketer, you’ve got to beat out these competition and release fantastic content that stands out from the rest.


3. Make it Personal

One of the easiest ways to do this is by personalizing your emails. Use first names whenever possible. Provide them with information and offers that they genuinely want. It is important for businesses owners to remember that forcing any type of offer or email on a customer will never be received well. Businesses owners should never, under any circumstance, add someone’s name to your subscription list without their consent. If you decide to do this, you will lose that customer’s trust and reputation points…. No bueno!


4. Don’t Forget the Subject Line

The right subject line has a big impact on either or not your subscribers actually open your email. Therefore, it’s important that you skip the formality and make your email subject friendly, enticing, and inviting. Your subject line is something that should stick out from the rest or you risk getting marked as “junk” or even worse, spam! So whether your company is B2C or B2B, we’re all working with humans and they want to know they’re working with one as well. It’s also important to consider that mobile devices that only display the first 4-7 words of a subject line.


5. Don’t be a Nameless Stranger

Who likes nameless strangers? The answer is no one. Make sure you have a personal note in each of your newsletters from an individual member of your team vs the company as a whole. Use “I” statements instead of “we”. Say things like:

  • “I can’t wait to work with you!”
  • “If you need anything, I am here to help!”
  • “Let me catch you up!”


Ultimately the success of your company and marketing campaign relies on your ability to connect and delight with your customers. Email campaigns are a great way to follow-up with your customers and remind them that you’re here to help them meet their goals or solve a problem. In the section below, we are going to share how you can easily create custom emails for your leads using the free marketing plugin for WordPress, Inbound Brew. 



Customize emails to leads using our custom email tool


After you have installed Inbound Brew, simply follow these steps to create a custom email. 

Navigate to the Email Design Manager

To begin from the Inbound Brew navigation bar, click on “Email.” You can also access the  email tool from the righthand side of your Dashboard.

Create a New Email
Click on the blue “New Email” button at the left to create a new email. From there, you can choose to create an entirely new, custom email or create an email from an existing template.



Name and Assign Your Email

The first tab includes a preset form to get you started on adding content to your email. From here, you will begin constructing your email by assigning a name, subject, to and from field.

Design Your Email Template

Next, you will begin to design the email template by selecting options for your custom header, content. email body, and footer. As you design your email, you will see the email preview begin to populate on the right side of the page as you make your selections.

Design the Email Header

You can begin designing your email within the “Header” tab. Here you can customize your email’s header from the padding size, margins, background colors, social media icons, and more.




Design the Content of Your Email

Next, you can customize your email header with a banner image and adjust the spacing and background, and font options for the content portion of your email.

Add Content to the Body of Your Email

The next tab is where you can add content to the body of your email. At the top of the content box is where you will find standard formatting options with options to add media. You can also switch to the “Text” tab to view or input HTML.

Design Your Email Footer

The last tab is where you can format your email footer. The layout of this tab is similar to the header tab with the same ability to customize the padding size, margins, background colors, social media icons, and more.

Save Your Email

The last step is to save your email by clicking the blue “Save Settings” button at the bottom left of the screen. Your new custom email template is now ready for use!


Download Inbound Brew  Learn How to Use The Plugin


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