When you’re trying to run a business, capture leads, keep up on your personal life, and keep up with all the other demands of life, we understand that social media often falls to the bottom of your priority list. However, it still must be made a priority.
Did you know? Nearly 75% of all Internet users are active on social channels today. They’re sharing opinions and pieces of their world on social networks. They’re talking about what they dislike and more importantly what they do like, which could potentially be your brand! They’re spending a lot of their time on primarily the social media channels of Instagram, Facebook, and Twitter. If you haven’t already, it’s time to tune in on these conversations.
We’re not alone in our belief that social media is important for small businesses. In fact, a survey released by Manta earlier this year said that nearly 50 percent of businesses surveyed had increased their time on social media channels with another 55 percent actively using them for lead generation and customer engagement. However, despite this focused investment of resources, 60 percent of business owners reported no return on investment. Now why would so many report little to no return?
The answer lies in a number of reason but most commonly, it’s likely because these small business owner were making some rookie mistakes and not aware of some of the core principles behind successful social media campaigns. It’s important for every small business owner to know that their social media accounts should be centered upon providing value. Every single post should provide their audience with something that’s useful, interesting and shareable for your customer base. All social media posts should also be focused on quality over quantity. In the end, social media really is a learning process for everyone… And since we’ve been through that process already, we are here to help you and share what we’ve learned.
Our social push tool allows you to schedule your social media posts- both automatically and in advance- and can create on-page sharing widgets for your website or blog.
To set up the social push tool:
Visit Your Dashboard and connect your Facebook, Twitter, and Linkedin accounts on the left hand side of the Dashboard. To manage your social media settings, select “manage” under “Get Started with Inbound Brew” on the right side of your dashboard. From this page you can input your social network URL’s, revalidate, and disconnect your social media accounts.
After you validate your social media tokens, you can begin using the social push tool as you create landing pages and blog posts. From there you can choose when and how many times you would like the content shared to social media. You can also choose whether or not you want the social media post to published automatically and also determine what page(s) you’d like the social media posted to.
You can also automate pushing to social media from the Inbound Brew “Landing Page” tab. These settings can all be find beneath the landing page or blog post draft. Simply adjust the settings for each post and you are good to go! Your social media post will now run on auto-drive!