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The Art of Instagram for Small Business Owners

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What’s square, filtered, and visual all over? You guessed it… We’re moving onto Instagram. A recent study found that Instagram provides brands with 25% more engagement than other social platforms. That being said, Instagram can be a wonderful way to visually promote your brand and grow your business. However, just like any social network out there, there are right ways and wrong ways to use it. This post is all about the right ways to use Instagram and how you can build a colossal following.

Instagram Tip #1: Become BFF’s with Hashtags

One of the most basic ways to build a following on Instagram is through the use of hashtags. Hashtags are a word or phrase preceded by the pound sign (#) to identify posts about a specific topic. Hashtags are a way to engage your audience in addition to making it easier for people to find you who are specifically searching for your product or topic.

Instagram Tip #2: Use the Right Hashtags

Some hashtags are better than others. Webstagram recently released the current top 20 hashtags. However, chances are none of these hashtags fit well into the scope of your business. Feel free to use any of those hashtags whenever you can, but also don’t be afraid to experiment a bit with hashtags that are relevant to your industry. This will require you to do some keyword research to find words that fit your brand and that are also being searched for on Instagram.

Instagram Tip #3: Don’t Forget to Make it Pretty

Instagram isn’t just a science, it’s an art. Make sure your photos are high-quality and that you’re choosing the right photo filters to make your pictures stand out. When your instagram is aesthetically pleasing, people will want to follow you. Your instagram feed should be an artful representation of your brand.

Instagram Tip #4: Post on the Right Days and at the Right Times

When you schedule your Instagram posts is just as important as how the posts look. IconoSquare can give you a detailed report of your posting history and how the timing of your posts affected your engagement. This report will tell you the best days of the week and the times to post based on your posting history.

Instagram Tip #5: Interact with Your Competitors

This one is a no brainer. Why wouldn’t you want to interact with the customers of your competitors who share common interests? The easiest way to do this is by simply engaging with them. Follow your competitors, like their photos, and comment on their photos. You can also carry this method over to your competitors followers if they seem especially active on Instagram. Follow them, like their photos, and even comment if you feel so inclined. Interact with them and they’ll be more likely to interact with you.

Instagram Tip #6: Have Fun and Be Relatable!

Be conversational and real with your followers. Have fun with your Instagram account and be creative. People will love to follow your company and if you’re really good, they’ll tell your friends to follow you, too!

 

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