In addition to considering your customer, business blogging requires a delicate balance of professionalism, a distinct opinion, and a conversational voice. We’re all humans after all, so let’s start sounding like one. Humanizing your brand is essential in helping your customers connect to your brand. If they relate to you, they will enjoy investing their money and their time into someone that they feel is on their side. Sounds pretty good right? Yeah, we think so too. Here are our top 5 tried-and-true business blogging tips that will achieve this very goal.
1. Blog with a Personal and Engaging Voice
Sure, you want to sound credible. You want to to be the expert and a leader in your industry, but does that really mean you have to sound like a business-writing robot? Absolutely not! You don’t need to negotiate the need of a human element for the sake of sounding like an expert. You can still provide professional and educational content that incorporates an engaging and personal tone. Not only will you gain credibility but also brand loyalty… Double bonus!
2. Speak in Your Customer’s Language
No matter who your customer is, they don’t want to hear corporate-talk, big words they don’t understand, or pesky sales jargon. I mean, do you like reading that kind of content? We didn’t think so. Make sure the content you’re writing is educational but also easy enough for your most basic customer to understand. Oh and we’ll give you bonus points if you can strike an emotional chord with your your customer. The better you understand your customer, the easier it will be for you to appear more “human” to them.
3. Focus on Offering Resources
Inbound Marketing is all about giving your viewers something of value, without the sales pitch. It’s about gaining trust and creating a relationship with your leads, and converting them to loyal customers and brand promoters, all through your fantastic, one-of-a-kind content. So leave your sales pitch at home and provide your visitors with content that they actually want to consume.
4. Stay Active on Your Blog
Obviously to get heard you actually have to create content. This can be hard to keep up with at times but is an essential step in showing an active and human side to your company. Not only does consistently posting to your blog help with SEO, it also allows readers to see that your business is current, active and educated, which in turn, gives you more credibility.
5. Don’t Forget the Title
A cleverly-crafted blog title is crucial for SEO and attracting the right kind of leads to your blog. Choosing the right type of title also ensures that you’re writing a kind of post that will most effectively draw customers in based on the information they want to know. Examples of effective titles include:
- Cost title: How much does an iPad Air cost?
- Comparison title: iPad Air vs. Kindle Fire: Which is best?
- Review-based title: Review of Apple’s iPad Air
- Best of title: What are the Best Tablets of 2016?
- Problem and solution title: Troubleshooting Your iPad Air
Once you’ve incorporated these tips and you’ve crafted a blog that you’re proud of, it’s time to share it! Small business owner, meet social media. Social media, meet small business owner.