So you’ve spent 4 hours gathering content and designing the perfect company newsletter. You send it out and feel pretty great about the stellar content you just shared with the world. Fast forward a few days when you login to check the conversion rates. That’s when you see a percentage so low that it crushes […]
To all you marketers out there: When you spend your entire work week banging out content, it’s pretty important you’re doing it well, right? Right. However sometimes being a good writer isn’t just about what you write, but also what you don’t write. So for the good of marketing mankind, we are sharing 5 common […]
Writing for a business blog can be tough. Getting your voice heard requires a blogger to balance professionalism, a distinct opinion, and a conversational voice. We’re all humans after all, so let’s start sounding like one. Humanizing your brand is essential in helping your customers connect to your brand. If they relate to you, they […]