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The Overarching Goal of Inbound Marketing: Lead Capturing

Now that you are educated about the basics of inbound marketing and your customer’s needs, it’s time to leverage this knowledge to convert potential customers, or leads, into sales. The first step in accomplishing this objective is to acquire a lead’s contact information so you can start developing that relationship. Essentially, every marketing effort you […]

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The Art of Business Blogging: Our Top 5 Tips

In addition to considering your customer, business blogging requires a delicate balance of professionalism, a distinct opinion, and a conversational voice. We’re all humans after all, so let’s start sounding like one. Humanizing your brand is essential in helping your customers connect to your brand. If they relate to you, they will enjoy investing their […]

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Your Customer’s Buying Process and What it Means For Your Marketing Campaigns

Last week on The Inbound Brew blog we covered the basics of Inbound Marketing. For review, inbound marketing refers to marketing activities that focus on bringing visitors in, as a way to get a potential customer’s attention. When done correctly, the basic process of inbound marketing can make your company easily found and practically irresistible […]

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FREE eBook From Inbound Brew: The Ultimate Inbound Marketing Toolbox

  Whhhhhhhhaaaat? A FREE marketing eBook?   Yes! You heard right! Today we are pleased to release our very first (and very free) eBook, “The Ultimate Inbound Marketing Toolbox A Comprehensive Guide for Small Business Owners.”    Whether you’re a beginner marketer or a full-fledged marketing genius, our eBook has something for everyone! We wrote […]

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Get Ready, Get Set…

    Hey marketers, small business owners, and advertisers! We’ve got some good news for you! We’ve been brewing some marketing goodness for you and trust us when we say it’s going to be gooooood! Here at Inbound Brew, we are committed to providing marketers and small business owners with the tools and education they […]

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