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The Overarching Goal of Inbound Marketing: Lead Capturing

Now that you are educated about the basics of inbound marketing and your customer’s needs, it’s time to leverage this knowledge to convert potential customers, or leads, into sales. The first step in accomplishing this objective is to acquire a lead’s contact information so you can start developing that relationship. Essentially, every marketing effort you […]

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Love Your Customers: The “Who” of Inbound Marketing

There’s no way around it. In the world of inbound marketing, you must know your customer. We’re even going to take it a step further and say that you must love your customer. We want you to know what their preferences are, where they live, what they’re upset about, how much money they make, and […]

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