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10 Reasons Why You Need to Start A Business Blog

If you don’t already have a business blog, or if yours is sorely neglected, then you’ve come to the right place. Years of experience and success have taught us that business blogging is the one of the most marketing tools there is. Here’s 10 reasons why: […]

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How to Build a Buyer Persona in 6 Simple Steps

If you’ve followed our blog for a while then you know we’re big advocates of identifying and truly understanding your ideal customer. Not only do you need to understand your buyer personas, these personas should also be the framework for every marketing campaign undertake and every blog post that you write. Because these personas are […]

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Commanding Attention vs. Demanding Attention

Which would you prefer a business to do: Command your attention or demand your attention? If you answered command your attention, then you answered that question correctly. The fact of the matter is, most businesses mistakenly (or maybe even not-so-mistakenly) demand attention by sending emails you never signed up for, pestering you with phone calls, […]

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Stories Sell… Here’s Why

Have you ever bought something you didn’t even want simply because you could relate to the person who was selling it? Maybe you bought a box of cookies from the sweet girl next door or a magazine subscription from a struggling student. We’ve all been there. The fact of the matter is and the reason […]

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Before You Hire a Marketing Agency, Read This.

If you have a business, then you need customers. It’s that simple. However, it’s acquiring those customers through inbound marketing is often a long and time-consuming process that business owners often push to the back burner… And quite frankly, we don’t blame you for that one bit. We understand you entrepreneurs out there have your hands […]

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How to Let Your Testimonials Shine

If you’re a business owner, then there’s probably nothing that makes your heart sing more than a customer who writes a glowing testimonial about you and your company.  It’s the greatest feeling right? Right! Though a great testimonial may be an ego boost, they can be so much more than that. Testimonials can be a […]

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Marketing vs. Smart Marketing

So you’ve got a marketing plan in place. You love your business, you want it to succeed, and you’re sitting here reading this blog because you want to become an even better marketer and business owner, yes? If you answered yes, then we want to give you major props for understanding the importance of online […]

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The Process Behind Lead Capturing (The Right Way)

One of the most basic objectives of digital marketing is to convert more leads to customers. The first step in accomplishing this is to first acquire those leads. The simplest way to do this is by getting a lead’s information– namely their email, telephone number, and of course, their name. Reality is, the two most […]

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Our Best Strategies for Creating a CTA That is Oh-So-Clickable

Call-to-action buttons are all about offering something valuable to your leads that will prompt them to take a desired action. With CTA’s the goal is always to put the right message in front of the right people at the right time. It’s a glorious process really, so let’s get started with the basics. […]

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