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How Marketing Automation Can Transform Your Small Business Success

  Being a small-business owner can be tough! You make the sales, you create the product, you pay the invoices, and now you’re realizing you’ve probably got to get some sort of marketing campaign rolling… But do you really know and understand the WHY behind inbound marketing, and why it even matters? If you’re still not […]

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Email Marketing: Our 5 Best Strategies for Small Business Owners

Now that you’ve learned the art of blogging and how to run your social media accounts like a boss, let’s talk about email marketing. Email marketing is a great way to leverage the blog posts you’ve written and share them with the world. Additionally, email marketing is a seamless way to drive traffic to your […]

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The Art of Instagram for Small Business Owners

What’s square, filtered, and visual all over? You guessed it… We’re moving onto Instagram. A recent study found that Instagram provides brands with 25% more engagement than other social platforms. That being said, Instagram can be a wonderful way to visually promote your brand and grow your business. However, just like any social network out […]

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Getting Started with Social Media Marketing in 3 Simple Steps

We get it. Social media can be an overwhelming world. Not sure where to begin in terms of social media marketing? We’re here to help. Here’s how you can begin social media marketing in just 3 simple steps: Learn your market First, it is important to figure out what networks your customers use the most, […]

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Social Media Marketing for Small Business

  When you’re trying to run a business, capture leads, keep up on your personal life, and keep up with all the other demands of life, we understand that social media often falls to the bottom of your priority list. However, it still must be made a priority. Did you know? Nearly 75% of all […]

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Content is Inbound Marketing King: Blogging and SEO

  So, you’ve created your buyer personas. You know and love your customer. You understand the key processes behind inbound marketing, lead capturing, and CTA’s… So what comes next? Content. Content. And more content.  Content is what drives people to your website or blog. Content is where your weave targeted keywords that will help you […]

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The Overarching Goal of Inbound Marketing: Lead Capturing

Now that you are educated about the basics of inbound marketing and your customer’s needs, it’s time to leverage this knowledge to convert potential customers, or leads, into sales. The first step in accomplishing this objective is to acquire a lead’s contact information so you can start developing that relationship. Essentially, every marketing effort you […]

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How to Create a Buyer Persona in 4 Simple Steps

The process of creating your buyer personas begins with research and a focus on gathering as much information as you can about who your potential customers are and how you can best serve them. Ultimately when it comes to creating buyer personas, the more detailed you are, the better the persona will be. Though this […]

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Love Your Customers: The “Who” of Inbound Marketing

There’s no way around it. In the world of inbound marketing, you must know your customer. We’re even going to take it a step further and say that you must love your customer. We want you to know what their preferences are, where they live, what they’re upset about, how much money they make, and […]

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The Basics: What is Inbound Marketing?

  Hey all! Today on the Inbound Brew blog we are brewing up some basic marketing goodness for you! We know every small business owner turned marketer has to start somewhere. For all you newbies out there, today we are starting with square one!   So what is inbound marketing exactly? By definition, inbound marketing refers […]

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