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How to Build a Buyer Persona in 6 Simple Steps

If you’ve followed our blog for a while then you know we’re big advocates of identifying and truly understanding your ideal customer. Not only do you need to understand your buyer personas, these personas should also be the framework for every marketing campaign undertake and every blog post that you write. Because these personas are […]

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Commanding Attention vs. Demanding Attention

Which would you prefer a business to do: Command your attention or demand your attention? If you answered command your attention, then you answered that question correctly. The fact of the matter is, most businesses mistakenly (or maybe even not-so-mistakenly) demand attention by sending emails you never signed up for, pestering you with phone calls, […]

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Stories Sell… Here’s Why

Have you ever bought something you didn’t even want simply because you could relate to the person who was selling it? Maybe you bought a box of cookies from the sweet girl next door or a magazine subscription from a struggling student. We’ve all been there. The fact of the matter is and the reason […]

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3 Psychology Principles That Apply to Every Marketing Campaign

Marketing and psychology are two fields that are more related than you may think. Marketing is all about persuading others, which means it’s important for marketers to learn why people act and respond the way that they do. If you want to be a really successful marketer, you need to not only understand your buyer […]

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