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How to Create a Buyer Persona in 4 Simple Steps

The process of creating your buyer personas begins with research and a focus on gathering as much information as you can about who your potential customers are and how you can best serve them. Ultimately when it comes to creating buyer personas, the more detailed you are, the better the persona will be. Though this […]

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Love Your Customers: The “Who” of Inbound Marketing

There’s no way around it. In the world of inbound marketing, you must know your customer. We’re even going to take it a step further and say that you must love your customer. We want you to know what their preferences are, where they live, what they’re upset about, how much money they make, and […]

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How to Build a Buyer Persona in 6 Simple Steps

If you’ve followed our blog for a while then you know we’re big advocates of identifying and truly understanding your ideal customer. Not only do you need to understand your buyer personas, these personas should also be the framework for every marketing campaign undertake and every blog post that you write. Because these personas are […]

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