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Content is Inbound Marketing King: Blogging and SEO

  So, you’ve created your buyer personas. You know and love your customer. You understand the key processes behind inbound marketing, lead capturing, and CTA’s… So what comes next? Content. Content. And more content.  Content is what drives people to your website or blog. Content is where your weave targeted keywords that will help you […]

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The Art of Business Blogging: Our Top 5 Tips

In addition to considering your customer, business blogging requires a delicate balance of professionalism, a distinct opinion, and a conversational voice. We’re all humans after all, so let’s start sounding like one. Humanizing your brand is essential in helping your customers connect to your brand. If they relate to you, they will enjoy investing their […]

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How to Write a Blog Post that Attracts

After you have invested some serious time researching, writing, and editing a blog post, chances are you’d prefer people to actually read your blog post, correct? Yeah, us too. But in order for people to read your blog post, first they must find your blog post… And how do they find it? Most likely through […]

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10 Reasons Why You Need to Start A Business Blog

If you don’t already have a business blog, or if yours is sorely neglected, then you’ve come to the right place. Years of experience and success have taught us that business blogging is the one of the most marketing tools there is. Here’s 10 reasons why: […]

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The 7 Most Common Blogging Mistakes

Did you know? Over 90% of all small business blogs fail. Say whaaat? Yep–  It’s true (not to mention incredibly discouraging!) So at this point you’re probably asking yourself why. Why do small business blogs fail? The truth is, blogging takes a lot of hard work, consistency, and patience. That being said, there are a […]

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4 Common Writing Mistakes Marketers Love to Make

To all you marketers out there: When you spend your entire work week banging out content, it’s pretty important you’re doing it well, right? Right. However sometimes being a good writer isn’t just about what you write, but also  what you don’t write. So for the good of marketing mankind, we are sharing 5 common […]

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