With the world of social media continuing to rapidly grow, small business owners and marketers alike are turning away from traditional print (outbound) marketing and turning to digital (inbound) marketing… This includes social media from Facebook to Twitter and Linkedin.
While staying active on social media has proven to be a successful marketing tool for many businesses, there are still some small business owners and even marketers who remain either unaware or uneducated about the all the benefits of social media marketing.
Today on the Inbound Brew marketing blog, we are sharing these key benefits to help direct you in your efforts and also to keep you motivated! Knowing these benefits can help you make an informed decision whether changing to or adding a new social media marketing strategy is right for you.
The Social Media Marketing Industry Reported, the following benefits for businesses who posted to social media on a regular basis:
- Increased Exposure
- Improved Sales
- Business Partnership Growth
- Lead Generation
- Reduced Marketing Expenses
- Improved Search Rankings
- Increased Traffic
- Marketplace Insight
- Loyal Fans
91%+ of business spending 6 hours a week saw an increase to their businesses exposure. With one year of social media marketing, nearly all marketers report generating exposure for their business.
Building relationships that lead to sales can take time. More than 50% of the same group above had reported improved sales. Increasing time spent from 6 hours per week to 40 hours per week, we a much larger group (73%) reporting gains.
Business Partnership Growth
After 2 years in social media marketing, more than half of marketers selling to consumers reported a growth in their business partnerships and over 60% of those selling to other businesses. There is a direct relationship between the time invested and the reported gain from said time.
By social media marketing, 66% of marketers saw lead generation after spending as few as 6 hours per week.
Reduced Marketing Expenses
Over 50% of businesses with an average of 10 employees saw a decrease in their overall marketing costs when spending an average of 6 hours per week on social media marketing. That number was slightly lower (41%) for businesses with over 1,000 employees.
Improved Search Rankings
With a year spent doing social media marketing, 54% reported improved search rankings. 61% of those were only spending 6 hours a week.
By spending as little as 6 hours a week, 81% of businesses saw an increase in traffic. Those numbers were substantially better for those who had done it for a year of more.
Market Place Insight
Of those spending 6 hours a week, 71% found social platforms provided marketplace insight.
Of those spending at least a year using social media, 64% were able to build a loyal fan base. Spending more time can make a huge impact on this. 72% of those spending 6+ hours a week saw a benefit, where only 57% of those spending 5 hours or less a week. These numbers were also higher for B2C (73%) than those marketing B2B (63%).
(Click here to view the full 2015 Social Media Marketing Industry Report.)
We can takeaway the following truths:
- spending at least 6 hours a week on social media shows a great return on invested time;
- the effect is accumulative — the longer you invest your time weekly, the bigger the return; and
- for every hour spent over 6 per week, the return is exponential.
This means that you should be spending at least 6 hours a week on your social media marketing strategy (more is better!), but don’t expect life-changing results immediately. While you will see an impact, consistency in frequency over longer periods of time is where we start to see the largest gains, so give your marketing campaigns time to grow.
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