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What is a CTA?

Call-to-action buttons are all about offering something valuable to your leads that will prompt them to take a desired action. With CTA’s the goal is always to put the right message in front of the right people at the right time. It’s a glorious process really, so let’s get started with the basics.

What Is a Call-to-Action? A call-to-action (CTA) is an text image that prompts a customer to take action. This action could be anything from downloading a white paper, signing up for an email list or webinar, or getting a coupon. Call-to-action buttons can be placed anywhere on your website, an email, or in a blog post. Common text options on a CTA button often include:

  • Download Now!
  • Sign up for FREE
  • Download the Free E-book Now
  • Get Your Coupon Now
  • Attend Our Event
  • Start Your Trial Now
  • Click Here to Download the Free White Paper


How to Make a Call-to-Action Button The easiest way to make a CTA is by using a marketing automation software, like the Inbound Brew Plugin. Otherwise the process may be a little overwhelming and complex for non-marketers and marketers alike. No matter what system you choose to help you in creating a CTA button, here are some tips to help you along the creation process.

At the end of the day, creating a call-to-action button is all about helping your customer focus on the benefits of a customer clicking on that pretty little button of yours. Put the right message in front of the right people at the right time and you’re golden