Hey Small Business Owner… We know that YOU know and love your customer, right?! Right. But do you know what you can do for your customer to SHOW them just how much you love them? The answer is…
Create Content. And then some more content. And then more content. Not only do your customers love content, but so do search engines and your marketing campaigns. After all, content is what drives people to your website or blog. Content is where your weave targeted keywords that will help you rank better for search engines. Content is what makes customers become promoters of your brand. So where exactly do you create and publish all this content?
Your business blog. And yes, you must have one. Why, you ask? Essentially, blog content is the inbound marketing king. Here are 8 reasons why:
See what we mean? Business blogs win! Just remember, each time you sit down to write a blog post, your ideal customer should be at the forefront of your mind. As you begin writing, think about their needs and pain points. Write to your customers as if they are your most cherished friend. This might sound a little cheesy and over-the-top, but trust us, it works.