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Effective Email Campaign Strategies for Small Business

Ready to share your content and run an email marketing like a boss? We thought so! Let’s talk about email marketing. Email marketing is a great way to leverage the blog posts you’ve written and share them with the world. Additionally, email marketing is a seamless way to drive traffic to your social media pages and also your website. Best of all, conversion rates have proven email marketing to be extremely effective in getting more sales.

The key to getting more sales through email marketing is essentially to send your customers and subscribers quality and targeted information that they’re actually going to want to read.  With such a simple recipe for success, why have so many businesses seen such dreary results from email marketing? In short, they’re probably making a few key mistakes and not utilizing smart strategies. We’d absolutely hate to see that happen to you, too, so we’re sharing our 5 best email marketing tips to help you get a bang for your blast.

1. Quality over Quantity

Before email marketing was common practice, businesses owners had to not only write the content for their newsletters but also had to spend a considerable amount of money on printing costs, envelopes, and postage. Chances are, back then they spent a lot more time proofreading their content and updating their customer list to ensure they would get a bang for their buck. In today’s world, we can reach our audiences in a matter of seconds for little to no cost. As a result, many business owners have gotten extremely hasty with the information they are sending out there and who they are sending this content to.

2. Beat Out Your Competition

While email marketing may unlock a more broad audience, this audience is also getting bombarded with dozens of emails by other businesses and marketers that have caught onto the free and easy form of marketing! This amounts to a lot of competition. To be a successful email marketer, you’ve got to beat out these competition and release fantastic content that stands out from the rest.

3. Make it Personal

One of the easiest ways to do this is by personalizing your emails. Use first names whenever possible. Provide them with information and offers that they genuinely want. It is important for businesses owners to remember that forcing any type of offer or email on a customer will never be received well. Businesses owners should never, under any circumstance, add someone’s name to your subscription list without their consent. If you decide to do this, you will lose that customer’s trust and reputation points…. No bueno!

4. Don’t Forget the Subject Line

The right subject line has a big impact on either or not your subscribers actually open your email. Therefore, it’s important that you skip the formality and make your email subject friendly, enticing, and inviting. Your subject line is something that should stick out from the rest or you risk getting marked as “junk” or even worse, spam! So whether your company is B2C or B2B, we’re all working with humans and they want to know they’re working with one as well. It’s also important to consider that mobile devices that only display the first 4-7 words of a subject line.

5. Don’t be a Nameless Stranger

Who likes nameless strangers? The answer is no one. Make sure you have a personal note in each of your newsletters from an individual member of your team vs the company as a whole. Use “I” statements instead of “we”. Say things like:

  • “I can’t wait to work with you!”
  • “If you need anything, I am here to help!”
  • “Let me catch you up!”

Ultimately the success of your company and marketing campaign relies on your ability to connect and delight with your customers. Email campaigns are a great way to follow-up with your customers and remind them that you’re here to help them meet their goals or solve a problem.