Optimizing your content for search engines is an essential element of inbound marketing success. Optimizing content and targeting keywords and phrases in your website content make it possible for people to find your website via search engines. Though however essential this may be, finding just the right keywords and then organizing them can often take a lot of time… Time that you probably don’t have. We know the feeling well, and that’s why we are here to tell you about a tool that can make your research so much easier. Enter your new best friend: Keyword Management.
What is Keyword Management?
Keyword management is a dynamic approach to finding, analyzing, and organizing a large numbers of keywords. The goal of keyword management is to prioritize and rank keywords that will build your SEO campaign. Essentially, keyword management tracks and analyzes how your keywords are performing on an ongoing basis and can help you organize your data so you can identify your best opportunities and create smart keyword strategies.
Why Do You Need a Keyword Management Solution?
It’ll save you lots of time and will help you write smarter, more relevant content that yield more traffic and better results. It’s that simple.
Getting Started with Keyword Management
Our keyword management tool has the ability to create and save keywords as you write content for a blog post or landing page. Here’s how to get started using our free plugin for WordPress, Inbound Brew.
To begin adding and managing your keyword, visit the “Keywords” tab from your main navigation bar. Here you can create and save keywords as you write content for a blog posts or landing pages. To manually add a keyword, select “Create New” at the top right. From there simply select the keyword and hit save.
Import Existing Keywords
You can also import existing keywords into keyword management tool. Simply switch over to the “Import/Export” tab on the top right of the keyword table. To import keywords, download this template, fill it out, and upload it to the using the upload tool. You can also easily export your keyword list from this screen. Just click the button below to export a CSV file of all the keywords you are tracking.
Integrate Your Keywords Using the On Page SEO Tool
Once you’ve added and imported your keywords, you can begin integrating into your blog posts and landing pages. When working within landing page and blog posts, you’ll see the keyword tool to the far right of your draft.
There you can manually add keyword to a post. Simply type a keyword using the form and hit “Enter.” Once you add keywords using this form they be grey. Once you integrate a keyword into a post, that word will turn green.
Track Your Keywords
Lastly, the keyword management tool tracks and analyzes how your keywords are performing on an ongoing basis. Here you can search and view how many times a keyword is on your website on the main keyword management screen. This particular feature of the keyword management tool is intended to help you organize your data so you can identify your best opportunities and create smart keyword strategies.
As you begin writing your landing pages and blog posts, the On Page SEO tool will give you a broken down analysis of your keyword usage as you go!