Yesterday, Hubspot posted an interesting article on marketing being the perfect wingman for sales. This got us thinking, why don’t these departments see eye-to-eye, and what can we do to fix that?
Often, these two teams are separated by opposing goals, and since their respective, but different goals rely on each other, it is easy to place the blame on the other team when their goals are not reached. This creates mistrust, animosity, and even hostility between the teams.
This can be detrimental to not only your bottom line, but your potential customer’s perception of your company, your teams morale, and your employee turn-over rate.
Getting these two departments to align themselves with each other can be very simple. The goal is to get the respective departments to fully understand the value and reasoning behind their actions. Sometimes this means having education meetings, while other times, it can even mean having a feedback session where sales gets to tell the marketing team what they really think of their new idea, or vice versa.
Ultimately, when marketing starts sending over more qualified leads to sales, and sales starts closing more deals, everyone is happy. Making sure you have the tools necessary to streamline this process is essential. If you are interested in seeing what our inbound marketing plugin can do for you, read more here.