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How to Let Your Testimonials Shine

client testimonials inbound marketing

If you’re a business owner, then there’s probably nothing that makes your heart sing more than a customer who writes a glowing testimonial about you and your company.  It’s the greatest feeling right? Right!

Though a great testimonial may be an ego boost, they can be so much more than that. Testimonials can be a valuable asset for your business, especially on your company website. In this blog post, we’re going to share with you 3 ways that you can let your testimonials shine.

1. Incorporate Testimonials Into Your Message

Instead of having a dedicated testimonial page, incorporate your testimonials in content as part of the message they are currently reading. This will bring the opinion and endorsement of an independent party that will only confirm how fantastic and valuable your services or offerings are.

2. Make Your Testimonials Stand Out

The key here is to make sure your testimonial is a distinct and interesting part of your page without interrupting your marketing message. It’s important that you don’t place your testimonials smack down in the middle of the page, but instead at the end of the page or somewhere that seamlessly fits into your message. Make your testimonials highly visible, without being intrusive.

3. Keep Your Testimonials Short and Sweet

Your prospective want to hear more about your business, but not every single detail. Keep testimonials flattering but brief. Long testimonials lack the impact that short testimonials communicate.


How do you highlight your customer reviews on your page? Share with us a link and we can learn from YOU!

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