We get it. Social media can be an overwhelming world. Not sure where to begin in terms of social media marketing? We’re here to help. Here’s how you can begin social media marketing in just 3 simple steps:
Learn your market
First, it is important to figure out what networks your customers use the most, and simply create an account on these networks and stay active. This doesn’t take hours but it does take time to generate good results. Do your research, and then begin!
Create a social media posting schedule
Second, we recommend coming up with a social media posting schedule. This all depends on the type of business you’re marketing, your customers, the size of your company, and how much time you have. Working towards posting at least 3 times a week is a feasible goal.
When creating a social media schedule, we recommend using a marketing automation software program, such as The Inbound Brew Plugin (hint hint) that will schedule and do all the posting for you. This will prevent you from having to login to each social media account each day and makes it easy to schedule several posts even months in advance.
Encourage Social Sharing
It’s important that you make it easy for your readers to share and interact with your content across all social media channels. Make sure your social media buttons stand out on your website. Put them on every page of your website and at the top and the bottom of your web pages. Additionally, your social sharing buttons (pin it, email, share) should be in prominent, easy to find places. Another great way to encourage social sharing is by simply interacting with your customers as they pin, retweet, and share your posts.
Marketing automation tools can help you easily embed social media buttons onto your website… No knowledge of HTML required!
Ultimately, the reason why social media works for small businesses is due to the fact that consumers spend a lot of their online time on social media. These channels are not only part of your customers’ lives, but also play a role in how they make purchasing decisions. By getting on popular social media channels, such as Facebook, Twitter, and Instagram, you can become a direct influencer in their buying process. Let’s dig in further!