When you’re a small business owner or even marketer, sometimes anything having to do with the technical aspect of your website can be overwhelming. Many of us may be comfortable curating content and even organizing your website a bit, but when things start getting too technical with terms like “robots.txt” or “301 redirects” many of us may want to find a rock and hide!
However, the technical aspect of your website cannot be ignored, especially when it comes to redirects. The last thing you want is for a potential lead to leave your website because it is not functioning properly. Whether you’re cleaning up pages on your site or changing your site, chances are you’ve had to delete posts or pages. While it’s great you’re cleaning up your site, this comes with a risk of a visitor coming across a “404 Not Found” message. These errors come up because you deleted a page without redirecting that page to another. To solve this problem, you need to be sure and set up 301 and 302 redirects. While this may sound complicated, we promise— It’s a cinch to add and import links to redirect the old URL to a new URL… No coding required.
Manage your website redirects using the Inbound Brew Plugin redirects management tool
You can begin setting up your website redirects from the “Redirects” tab on your navigation bar. You can manually add a new redirect from a 301: Permanent Redirect or a 302: Temporary Redirect.
Simply enter the command and then select “Add New Redirect” to save.
You can also edit a redirect from this screen by clicking the pencil icon. Here you can rename the type, title, and page for the redirect. To delete a redirect, click the trashcan icon and confirm the deletion.
You can also import or export redirects from the second tab labeled “Import/Export.” To import your redirects, download this template. You also have the option to ignore or replace duplicates or replace all of your redirects all together.
To export the redirects you’ve created, simply click the “Export” button to export a CSV file of your redirects.
Set Up Your Auto Redirects
To set up or disable auto redirects, visit the Settings tab and simply check or uncheck the box below. To save your settings, hit the “Save Settings” button at the bottom of the page.
And there you have it! You now know how to clean up your website from broken links and 404 errors (among many other things because you’ve just made it to the end of the feature guide!)