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Facebook Marketing for Dummies (and Small Business Owners)


Out of all of the social media channels, Facebook is the most popular and widely-used of them all. In fact, every second there are over 20,000 on Facebook at any given time. That number alone just screams opportunity in terms of social media marketing and growth for your company! In the average 40 minutes a day Americans spend on Facebook, you could be capitalizing on that time by converting leads into customers. So where do you begin? We’re here to tell you. Consider this a Facebook marketing cheat sheet from us to you.

Step #1: Create Your Brand Page

First you must create a brand or business page. Make sure the images, text, and information you use to fill your page reflect and communicate your company’s brand and ideology.  You can do this visually by customizing the following tools:

•Cover photos (product images, slogans, original image, etc)

•Profile picture (most commonly your logo)

•Albums and uploads (product variety, location, experiences, etc)

Step #2: Build Out Your “About” Section

It’s important you spend some time building out your “About” tab. Tell your customers where you’re located, your contact information, and most importantly, tell them about your company and it’s history. The Facebook “About” sections is a great place to include and highlight any important awards or milestones your company has received or accomplished.

Step #3: Regularly Post to Your Timeline

It’s important you create an online presence for your company. One of the easiest ways to do this is by posting to your timeline. You can post a variety of materials from linked articles, to blog post shares, images, memes, and even videos. Have fun with it, post a variety of content, and do it on a regular basis.

Step #4: Page Tabs

Tabs are a great way to bookmark important information for your visitors and customers on the top navigation bar of your timeline. You can “tab” anything from business apps, websites, and even your e-commerce store.

Step #5: Facebook Ads

Facebook ads are not mandatory to see Facebook success but they can certainly give you a boost. You’ll at least want to consider running advertising and paid promotions. The types of Facebook advertising you can utilize include:

•Sidebar advertisements

•Sponsored posts

•Offer Claims

•Event Responses

These different advertising can help you drive traffic back to your website, encourage page likes, increase app installs, expand brand awareness, and/or encourage users to redeem offer claims depending on which option you choose. The results you see from Facebook ads not only depend on the type of advertising that you choose, but also how you choose to target that ad as well as the ad presentation. Make sure you include an image with every advertising campaign you undergo to catch users’ attention and optimize the results. In the sections below, we will discuss how you can really hone in on your audience to find success using Facebook. 

How to Optimize Your Small Business Facebook Reach

Ever wonder why some of your Facebook posts do better than others? Why is it that some of your Facebook posts get all sorts of likes, shares and comments, while others seem to go unnoticed? We’re here to tell you what separates the good posts from the not-so-good posts when it comes to Facebook. 

Who’s Your Audience?

Before you begin any Facebook marketing campaign, it’s important you first take a look at your own analytics on Facebook and try to find some trends within your own audience. Every audience for each business is different so it’s important that you’re first clear on who your audience is and what they are looking for in terms of social media posts. 

Good questions to ask yourself when doing this include:

•What posts does your audience like?

•Which posts reached a lot of people?

•Which were hardly noticed? 

Review Your Insights, Regularly. 

When reviewing your Facebook analytics, the best place to start is the “Insights” tab on your Facebook page. This will tell you all the details you need to know about your reach and how each post is performing in terms of likes, shares, and comments. If you look at these numbers regularly, you may start to notice patterns that help you figure out what kinds of posts your audience likes.

The Best Types of Facebook Posts

The success of any Facebook post depends on the length, topic, and the day and time the post was posted. For example, a post on a Monday morning might not do as well as one Wednesday afternoon because it’s a time most people are catching up from the weekend. We cannot stress enough how much the timing of your posts matter. Let’s break this down further.

Best Time to Post on Facebook

The best time to post on Facebook is when there is the least amount of competition. For example, in the evening competition will be low but so will the engagement. For other time slots such as the afternoon, your audience is both more available and more engaged, however there will also be more competition. It’s a matter of testing to find out which day and time will be most effective for your market. It all depends on your audience! 

Have Good Intentions 

It’s important to look at the intent of each post. For example, are your Facebook posts looking to help or inform your followers or simply sell your product. For almost any industry, any Facebook post that pushes the product and is going after a sale will tend to get poor engagement.

Ultimately, to really get a grip on the best types of Facebook posts for your business you need to look at the numbers, get to know your audience, and refine your social media strategy.



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