Chances are you had a personal Facebook page before you had a Business Page. Chances are you have little to no idea what you’re doing when it comes to Facebook marketing. Chances are you want to know if what you are doing on Facebook, is actually working.
Does this sound like you?
If you answered “yes” then you’ve come to the right place. Facebook is a growing network that has an active user base and has also proved itself to be a successful marketing tool for all types of businesses. That being said, it’s important you use this tool and that you use it correctly.
If you’re not sure how to do that and where to begin, then this is for you. Consider this a Facebook marketing cheat Sheet from us to you.
Step #1: Create Your Brand Page
First you must create a brand or business page (obviously.) Make sure the images, text, and information you use to fill your page reflect and communicate your company’s brand and ideology. You can do this visually by customizing the following tools:
- Cover photos (product images, slogans, original image, etc)
- Profile picture (most commonly your logo)
- Albums and uploads (product variety, location, experiences, etc)
Step #2: The About Section
It’s important you spend some time building out your “About” tab. Tell your customers where you’re located, your contact information, and most importantly, tell them about your company and it’s history. The Facebook “About” sections is a great place to include and highlight any important awards or milestones your company has received or accomplished.
Step #3: Post to Your Timeline (Regularly)
It’s important you create an online presence for your company. One of the easiest ways to do this is by posting to your timeline. You can post a variety of materials from linked articles, to blog post shares, images, memes, and even videos. Have fun with it, post a variety of content, and do it on a regular basis.
*Posting 3 times a week on your Facebook timeline is a great place to start!
Step #4: Page Tabs
Tabs are a great way to bookmark important information for your visitors and customers on the top navigation bar of your timeline. You can “tab” anything from business apps, websites, and even your e-commerce store.
Step #5: Facebook Ads
Facebook ads are not mandatory to see Facebook success but they can certainly give you a boost. You’ll at least want to consider running advertising and paid promotions. The types of Facebook advertising you can utilize include:
- Sidebar advertisements
- Sponsored posts
- Offer Claims
- Event Responses
These different advertising can help you drive traffic back to your website, encourage page likes, increase app installs, expand brand awareness, and/or encourage users to redeem offer claims depending on which option(s) you choose.
The results you see from Facebook ads not only depend on the type of advertising that you choose, but also how you choose to target that ad as well as the ad presentation. Make sure you include an image with every advertising campaign you undergo to catch users’ attention and optimize the results.
What do you attribute to your business’s Facebook success? We’d love to hear it! Share your experiences with us in the comments below!