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Does Social Media Marketing Work?

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This is a question we get a lot. In short, the answer is a resounding YES. However many business owners who are stuck in the “old” outbound marketing ways struggle to see the value in social media marketing. Here’s what we have to say to them:Nearly 75% of all Internet users are active on social channels today. They’re sharing opinions and pieces of their world on social networks. They’re talking about what they dislike and more importantly what they do like, which could potentially be your brand, on Instagram, Facebook, and Twitter.

If you haven’t already, it’s time to get involved in these conversations. If you refuse to see the potential benefits of social media and at the very least try it out, you’re missing out on a great (and very inexpensive) opportunity to grow your brand. Not sure where to begin? We’re here to help.

What is Social Media Marketing?

Let’s start with the basics. Social media marketing is

If you’re the business owner who says, “I know what it is, but does social media marketing actually work? And how can it help me grow my business?” The section below is for you.

Why Social Media Marketing Works

The reason social media works for small businesses is because of today’s consumer environment.  Today’s customers spend a lot of their online time on social media, so isn’t that where you should be too? The truth is, the beginning of buying decisions and behaviors often start on Facebook, Twitter, Pinterest, and LinkedIn. These channels are not only part of your customers’ lives, but also play a role in how they make purchasing decisions. By getting on social media, you can become a direct influencer in their buying process.

Getting Started with Social Media Marketing

When you’re trying to run a business, capture leads, keep up on your personal life, and keep up with all the other demands of life, we understand that social media often falls to the bottom of your priority list. However, it still must be made a priority. There are a 3 things you can do to make staying active easier and less of a hassle.

1. Learn your market

2. Create a social media posting schedule

3. Use a social media scheduler

First, it is important to figure out what networks your customers use the most, and simply create an account on these networks and stay active. This doesn’t take hours but it does take time to generate good results.

Second, we recommend coming up with a social media posting schedule. This all depends on the type of business you’re marketing, your customers, the size of your company, and how much time you have. Working towards posting at least 3 times a week is a feasible goal.

For more specific information about what the “rules” of social media  are for business, we recommend you check out this blog post about how often you should post to social media.

Lastly, we recommend using a marketing automation software program, like The Inbound Brew Plugin, that will schedule and do all the posting for you. This will prevent you from having to login to each social media account each day and makes it easy to schedule several posts even months in advance.


The bottom line is that being active on social media could be the difference between your business growing or your business dying.

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