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Content Management; What you need to succeed.

Content Management and Inbound Marketing If you are not managing your content, WHO IS?  With the popularity of inbound marketing rapidly growing, having someone managing your content is essential for your business.  It is all too common to see companies with a strong desire to become the thought-leaders in their industry fall short because they do not […]

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Social Media For Your Small Business

  With the world of social media continuing to rapidly grow, small business owners and marketers alike are turning away from traditional print (outbound) marketing and turning to digital (inbound) marketing… This includes social media from Facebook to Twitter and Linkedin. While staying active on social media has proven to be a successful marketing tool for […]

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How Broken Links Can Affect Your SEO and Your Small Business Success

A key element of building and growing a business is to have a website that looks and functions properly.  There’s nothing worse than having a potential customer fully engaged in the content of your website, and then for them to suddenly get redirected to an “error” page after clicking on one of your links. Chances […]

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Marketing and Sales – Two Sides of the Same Coin

Yesterday, Hubspot posted an interesting article on marketing being the perfect wingman for sales. This got us thinking, why don’t these departments see eye-to-eye, and what can we do to fix that? The Problem Often, these two teams are separated by opposing goals, and since their respective, but different goals rely on each other, it is […]

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10 Website Tricks that Encourage Social Sharing

What’s a social media strategy without a blog or website to help you promote it? If you think it’s a “good enough” one, think again. A common mistake marketers and business owners make is to only focus on the content strategy they’re using when posting to social media. They forget (or perhaps they don’t even […]

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