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Getting Started with Social Media Marketing in 3 Simple Steps

We get it. Social media can be an overwhelming world. Not sure where to begin in terms of social media marketing? We’re here to help. Here’s how you can begin social media marketing in just 3 simple steps: Learn your market First, it is important to figure out what networks your customers use the most, […]

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Social Media Marketing for Small Business

  When you’re trying to run a business, capture leads, keep up on your personal life, and keep up with all the other demands of life, we understand that social media often falls to the bottom of your priority list. However, it still must be made a priority. Did you know? Nearly 75% of all […]

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Content is Inbound Marketing King: Blogging and SEO

  So, you’ve created your buyer personas. You know and love your customer. You understand the key processes behind inbound marketing, lead capturing, and CTA’s… So what comes next? Content. Content. And more content.  Content is what drives people to your website or blog. Content is where your weave targeted keywords that will help you […]

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The Overarching Goal of Inbound Marketing: Lead Capturing

Now that you are educated about the basics of inbound marketing and your customer’s needs, it’s time to leverage this knowledge to convert potential customers, or leads, into sales. The first step in accomplishing this objective is to acquire a lead’s contact information so you can start developing that relationship. Essentially, every marketing effort you […]

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How to Create a Buyer Persona in 4 Simple Steps

The process of creating your buyer personas begins with research and a focus on gathering as much information as you can about who your potential customers are and how you can best serve them. Ultimately when it comes to creating buyer personas, the more detailed you are, the better the persona will be. Though this […]

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The Art of Business Blogging: Our Top 5 Tips

In addition to considering your customer, business blogging requires a delicate balance of professionalism, a distinct opinion, and a conversational voice. We’re all humans after all, so let’s start sounding like one. Humanizing your brand is essential in helping your customers connect to your brand. If they relate to you, they will enjoy investing their […]

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Love Your Customers: The “Who” of Inbound Marketing

There’s no way around it. In the world of inbound marketing, you must know your customer. We’re even going to take it a step further and say that you must love your customer. We want you to know what their preferences are, where they live, what they’re upset about, how much money they make, and […]

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Your Customer’s Buying Process and What it Means For Your Marketing Campaigns

Last week on The Inbound Brew blog we covered the basics of Inbound Marketing. For review, inbound marketing refers to marketing activities that focus on bringing visitors in, as a way to get a potential customer’s attention. When done correctly, the basic process of inbound marketing can make your company easily found and practically irresistible […]

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