Did you know? A recent study found that Instagram provides brands with 25% more engagement than other social platforms. That being said, Instagram can be a wonderful way to visually promote your brand and grow your business. However, just like any social network out there, there are right ways and wrong ways to use it. […]
If you don’t already have a business blog, or if yours is sorely neglected, then you’ve come to the right place. Years of experience and success have taught us that business blogging is the one of the most marketing tools there is. Here’s 10 reasons why: […]
If you’ve followed our blog for a while then you know we’re big advocates of identifying and truly understanding your ideal customer. Not only do you need to understand your buyer personas, these personas should also be the framework for every marketing campaign undertake and every blog post that you write. Because these personas are […]
Which would you prefer a business to do: Command your attention or demand your attention? If you answered command your attention, then you answered that question correctly. The fact of the matter is, most businesses mistakenly (or maybe even not-so-mistakenly) demand attention by sending emails you never signed up for, pestering you with phone calls, […]
Have you ever bought something you didn’t even want simply because you could relate to the person who was selling it? Maybe you bought a box of cookies from the sweet girl next door or a magazine subscription from a struggling student. We’ve all been there. The fact of the matter is and the reason […]
If you have a business, then you need customers. It’s that simple. However, it’s acquiring those customers through inbound marketing is often a long and time-consuming process that business owners often push to the back burner… And quite frankly, we don’t blame you for that one bit. We understand you entrepreneurs out there have your hands […]
If you’re a business owner, then there’s probably nothing that makes your heart sing more than a customer who writes a glowing testimonial about you and your company. It’s the greatest feeling right? Right! Though a great testimonial may be an ego boost, they can be so much more than that. Testimonials can be a […]
Did you know it only takes a website visitor an average of .05 seconds before they form an opinion of your website? Because your website users form an opinion so quickly, a good website design is becoming increasingly essential to capture and keep a visitor’s attention. In an effort to make sure your design […]
So you’ve got a marketing plan in place. You love your business, you want it to succeed, and you’re sitting here reading this blog because you want to become an even better marketer and business owner, yes? If you answered yes, then we want to give you major props for understanding the importance of online […]
When designing a website, any good web designer knows that catchy visuals are essential in grabbing a user’s attention. One of the easiest ways to do this is through icons. The visual breaks in a website design that include icons help guide a user’s attention and makes it easier for them to quickly sum up […]