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How Broken Links Can Affect Your SEO and Your Small Business Success

broken link analysis

A key element of building and growing a business is to have a website that looks and functions properly.  There’s nothing worse than having a potential customer fully engaged in the content of your website, and then for them to suddenly get redirected to an “error” page after clicking on one of your links. Chances are, they’ll go straight from that error page to an entirely different website. You can waive goodbye to that customer, all because of one broken link. So what is a broken link, why does it matter, and how can you avoid them? We’ll tell you all that and more in the blog post below.

The Basics of Broken Links A broken link is simply a link that does not work. Other terms for this include a dead link or dangling link. Broken links are not only unprofessional and disruptive to the user experience, but they are also bad when it comes to SEO. A broken link typically occurs when:

  • The link points to a web page that has been deleted or moved
  • The webmaster moves a webpage but forgets to change the internal links that coordinate with that page
  • Linking to a third party page that has changed the URL
  • Linking to content such as a photo or PDF that has been moved or deleted

How Broken Links Can Affect SEO

Links that are broken will make it difficult for search engines to index your website. When robots run into a broken link, they stop crawling that page and move on to the next one, meaning any pages it hasn’t crawled won’t be indexed or receive a ranking. Fixing or removing broken links from your website allow search engines to index your website which helps your business come up on search results.

What is Broken Link Analysis?

Broken Link Analysis is a system that quickly identifies all of the broken images or links on your website.

Why Does Broken Link Analysis Matter?

It may not seem like much at first,  but broken links on your website can do some serious damage. As we mentioned before, a single broken link can impact your search engine rankings, your site’s user experience, and can result in lost customers and in turn, lost revenue.

Getting Started with Broken Link Analysis Now that you understand the importance of avoiding broken links on your website, it’s time to detect the broken links on your website and get your pages back into shape.

Lucky for you, a Broken link analysis is a feature of the free Inbound Brew Plugin. Ready to get started?

Check Your Website for Broken Links Now Download the Inbound Brew Plugin

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