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Custom Forms and Small Business Marketing: Why They Matter and How to Get Started

  The overarching goal in any marketing campaign is to convert potential customers, or leads, into sales. The first step in accomplishing this objective is to acquire a lead’s contact information so you can start developing that relationship. Essentially, every marketing effort you make from this point forward, all stem from the goal of lead […]

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How to Create a Landing Page that Offers Value and Captures Leads

A landing page is a web page that allows you to capture a potential customer’s information through a form. A well-designed landing page will target a particular audience, so it’s extremely important to build a unique page for each of the offers you create. Essentially, creating landing pages allows you to target your audience, offer them something […]

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CTA Buttons: Why They Matter and How to Make Them Irresistible to Your Leads

  Call-to-action buttons are all about offering something valuable to your leads that will prompt them to take a desired action. With CTA’s the goal is always to put the right message in front of the right people at the right time. It’s a glorious process really, so let’s get started with the basics. How […]

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Why You Need a WordPress Plugin and How to Easily Get Started

Marketing automation. Maybe you’ve heard of it, maybe you haven’t. In any circumstance, marketing automation tools can be a great resource to help you make your marketing processes streamlined and efficient. So what features does a good marketing automation tool consist of, and what marketing plugin is truly the best one out there? We’re here […]

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FREE DOWNLOAD: The Inbound Brew User Guide

    Today we are pleased to announce the release of our comprehensive (and completely free) eBook, “The Inbound Brew Plugin Comprehensive User Guide.”  This user guide is designed to introduce you to all of the tools that Inbound Brew offers and how to use them to help grow your small business. In this user guide, […]

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3 Ways to Create a Sense of Urgency in Your Sales Campaigns

  Last week we shared how you can incorporate a sense of urgency in your marketing campaigns through the principles of scarcity, difficultly, and time-related words.  This week, we are taking a more sales-driven slant and will share how these principles can fuel your online store sales.  As we shared last week, a key feature […]

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Facebook Marketing for Dummies (and Small Business Owners)

Out of all of the social media channels, Facebook is the most popular and widely-used of them all. In fact, every second there are over 20,000 on Facebook at any given time. That number alone just screams opportunity in terms of social media marketing and growth for your company! In the average 40 minutes a […]

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