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Before You Hire a Marketing Agency, Read This.

Hiring a Marketing Agency

If you have a business, then you need customers. It’s that simple. However, it’s acquiring those customers through inbound marketing is often a long and time-consuming process that business owners often push to the back burner… And quite frankly, we don’t blame you for that one bit.

We understand you entrepreneurs out there have your hands full between running a company, managing employees, and making payroll. You have a lot on your plate and you don’t have even the slightest bit of “room” to do your own marketing.

If this sounds like you and your current situation, then perhaps it’s time to hire a professional marketing agency to help you out. Of course we are the biggest advocates of how inbound marketing can grow your business and increase sales. After all, it’s what we do! However, before you start looking to hire us or another agency, we recommend asking yourselves 3 key questions before you get started to make the hiring process as seamless as possible.

What Are Your Marketing Needs?

Blog Posts? Social Media? Analytics? White Papers? Infographics? All of the above? Consider what your business goals are and what you hope that your marketing efforts will accomplish.

If you don’t know exactly what work you’d like done, then that’s OK. The agency can help give you guidance in that area. What’s important is that are open with the agency about your greatest business challenge and where you’d like to see some growth and improvement.

What’s Your Marketing Budget?

It’s best to know what your budget is before you start negotiating with an agency. Likewise, it is critical for the agency you’re interested in hiring to know your budget as soon as possible. Many small business owners have very small marketing budgets that may not match up with an agency’s hourly rate. Stating your budget at the beginning of the project will ensure you and the agency are both on the same page.

Will You Have Time for Correspondence?

Some clients we’ve worked with are hands-on while others communicate with us very little. While both types of clients have their strengths, it’s important that every business owner working with an agency has at least a little bit of time for correspondence, especially in the early stages. Communication is extremely important between the business owner and marketer to ensure the agency is producing work that is true to your company and your customer.

Ready to take the plunge and hire a marketing agency? We’re here to help!


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