The start of any website design project can be daunting for any business owner or graphic designer alike. From color schemes to web fonts, white space and graphics, there’s a whole lot that goes into a good website design.
We understand your design woes and we’re here to help. Below are some tips and tricks we’ve learned along the way that can assist you in designing a captivating website design that is sure to capture and convert leads. Consider this your blueprint to creating really fantastic designs.
1) Add-in Color in One at a Time
We like to create our wire frames in grey and then slowly add in photography and color, one element at a time. This ensures that you add focus and punch where your website needs it, and avoids an overly colorful and busy design.
2) Invest Time Finding Unique Web Fonts
Google Fonts is a great resource to find some stellar web fonts. It’s important for you to use consistent web fonts throughout your project that are original but professional and that fit the company’s brand. When incorporating fonts into your website, make sure the text is large enough for visitors to read with ease. Headers and titles should stand out from the rest to separate and organize content.
3) Simplify Navigation
Don’t overwhelm your users the moment they come on your page with too many options. Instead, direct their attention to the most essential and productive content. When it comes to navigation bars, keep it simple and focused.
4) Remove sidebars
Speaking of website navigation, it’s time to say goodbye to the sidebar. Though sidebars have been popular in the past, in today’s marketing world, sidebars tend to distract readers from the main body content and most importantly, the call-to-action button at the end.
5) White Space is King
We can’t emphasize this one enough. No one likes a busy and crowded website. When designing, make sure you’re using an appropriate amount of white space. Not every blank area of your website needs to be filled. Take a deep breath and let your website breathe.
6) Step Away From Your Computer
Speaking of taking deep breaths, sometimes it’s best just to step away from the computer. Whether you just need to take a little breather, or you’re in the planning process, some time away from the screen can help. Jot some ideas down on a whiteboard to easily see your visual process and also to incorporate the feedback and ideas of others. And let’s be honest, drawing a wireframe on a white board is a whole lot faster (and easier) than doing it on your computer.
Have a few design tips of your own? Please do share them with us!