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5 Ways to Repurpose Your Marketing Content

reusing marketing content

How long has it been since you’ve had a real vacation? Or even just took a day or two to unplug from work?

If you’re an entrepreneur, it’s likely been a while since you were able to just take a break. Between running your company, managing employees, taking care of business, and staying on top of your marketing, chances are, your life is busy to say the least.

We totally get that. We’ve been there, and it can be exhausting. The daily grind of owning and marketing your own business is a lot of work and sometimes you just need a break. That very point is why today we’re sharing 5 simple ways you can repurpose marketing content you’ve already written. Implementing this process will hopefully give you a small (but much-needed) break.

Here are 5 simple ways you can repurpose your marketing content:

1. Roundup Posts

Roundup posts are as simple as they sound and can be applied to social media posts, blog posts, and even your email lists. No matter what channel you choose, send out an email or publish a post with a collection of blog posts or content that you’ve published in the past month or so. Chances are, many of your customers have missed a post or two and will find the roundup helpful!

2. Article Shares

Not all content you share has to be from you. It’s likely your customers will take an interest in what industry news and updates you’re reading about, so share it with them! Create a quick list of articles, links, and blog posts that interested you, and be a resource to your customers.

3. Break Down White Papers

It’s no secret: white papers take a ton of time. So why not get your use out of them? One white paper can be broken down into:

  • 4-6 blog posts
  • 1-3 infographics
  • 1 video

Sure, you may have to spend a little bit of time drafting and repurposing the content, but it will certainly take less time than starting from scratch.

4. Popular Posts

Popular posts are always a crowd-pleaser. Send out an email or write a blog post highlighting your 5 all time most popular articles. Another idea is to reshare your articles on social media in a way that lets people know, “Hey! This content is really popular and everyone digs it! Maybe you will too!”

5. Pull From Internal Resources

You’d be surprised where you might find some great educational content. Go through your internal resources, welcome packets, materials, and intranet and you may find some great information that is just a few tweaks away from an informative and helpful blog post.

 The moral of the story is: waste not, my friends.


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