It’s no secret… In order to run a successful small business your business needs leads. Though that seems so basic and so simple in concept, it can be difficult for small business owners to know how to actually attract leads, or more so, the right leads.
If this is a pain point for you and your small business marketing, keep reading. Over the next 3 weeks, we are partnering with professional blogger and SEO superstar, Mel Devent, to share with you 15 of best lead magnets that will attract quality leads to your business, not to mention positively affect your SEO.
Without further ado, here are our first 5 lead magnet ideas you can take advantage of (immediately!).
A checklist is a great tool to provide your followers because it allows them to go down the list and see where they are at in a process.
The benefit for you is that they are easy to create, too. If you have a past blog that is a list, you can make some quick adjustments and save it as a PDF to send off to everyone. Typically a 1-page document will do the trick.
One of the best ways to show that you are an expert within your given industry is to write a book. An e-book doesn’t have to be 100 pages long. Even if it is 10 pages and packed with information, then it is a vital tool for your followers. Provide them with a free download in exchange for their contact information.
Infographics are known to be some of the best tools out there. They provide a whole lot of information in a cool graphic. Some provide more information than you ever thought possible, and it’s easy for people to digest all the data that you’re handing them.
Rather than just putting the infographic up on your site for all to see, offer it as a download once people share all of their contact details with you.
Offer a Swipe File or Template
A swipe file is a template of sorts– Perhaps a collection of sales letters and advertisements that are tried and true. They are templates that you can send out to your followers or new site visitors to help them with their own business. This is gold in many circles because of how it can instantly help them to get their businesses up and running.
Videos contain a whole lot of information. Especially if you are covering a complex concept, it might be easier to break it down in videos.
The video series can be designed specifically for your leads. Each video introduces them further and further into your product or service, showing them how they can benefit and why they need it.
Once they subscribe, you send them the first video. Then you can send them the next video after one week and so on until you have gone through the whole series with them.
We hope you learned a few new tips and tricks when it comes to attracting leads… BUT wait, there’s more!
10 more, to be specific. Come back next week to learn even more ways to attract leads to your small business.
Thanks for joining us, Mel!
Mel Devent is a professional blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing.