So you’ve spent 4 hours gathering content and designing the perfect company newsletter. You send it out and feel pretty great about the stellar content you just shared with the world.
Fast forward a few days when you login to check the conversion rates. That’s when you see a percentage so low that it crushes your hopes and dreams for that newsletter. The content is just so good, and yet no one even bothered to open it. Can you say, frustrating?
We understand this is a common scenario for many business owners and marketers alike, so we’re here to help. Here are 5 tips for writing email subject lines that will not only encourage your subscribers to open the email but also convert these leads into customers:
1. Skip the Formality
Don’t be boring or too formal. Create a subject line that is friendly and inviting that will separate your email from the rest. If your subject lines come off as robotic and cold, you will likely get sent straight to the deleted folder or even worse, get marked as “junk” or even worse, spam. Yeah, that’s our worst nightmare too. So whether your company is B2C or B2B, we’re all working with humans and they want to know they’re working with one as well.
Don’t Do This: This Week’s Updates From Our Blog
Definitely Do This: We missed you this week!
2. Be One-on-One
Who likes nameless strangers? The answer is no one. Make sure you have a personal note in each of your newsletters from an individual member of your team vs the company as a whole. Use “I” statements instead of “we”.
Say things like:
- “I can’t wait to work with you!”
- “If you need anything, I am here to help!”
- “Let me catch you up!”
3. Put A Name on It
People love to hear their name. It’s a fact of life. Marketers can capitalize on this by personalizing a subject line to include the recipients first name. For example:
- We missed you this week, George!
- Thanks for subscribing, George!
4. Keep it Brief
Don’t ramble. All subject lines should be 50 characters or less to keep your readers interested instead of bored. If you can keep your subject line under 39 characters then even better. Not only is this important in keeping your readers attention, but is also something to remember when considering mobile devices that only display the first 4-7 words of a subject line.
5. Don’t Use These Words
People just don’t like them. These words include:
Sure, these may seem like your end goal, but they’re extremely overused. Instead, find more creative ways to convey these messages to stand out from the crowd. If nothing else, the takeaway here is to remember that email subject lines are like pitch meetings, so make ‘em count.
How do you rise to the top of a subscriber’s inbox? Please do share!