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4 Common Writing Mistakes Marketers Love to Make


To all you marketers out there: When you spend your entire work week banging out content, it’s pretty important you’re doing it well, right? Right. However sometimes being a good writer isn’t just about what you write, but also  what you don’t write. So for the good of marketing mankind, we are sharing 5 common writing mistakes so that you can be the best writer you can be.

1. The Rambling Paragraph

According to UX research, most people don’t have the time or patience to fully read web articles. Instead, these studies show that most people just scan, and they do it quickly. It’s common for web surfers to just read main headings, look at the images, and pick up a few key phrases. Because of this, we recommend you keep your paragraphs short, sweet, and to the point.

Be Direct

Each piece of content should have a direct and very clear message. The last thing you want to do is keep your reader guessing about what in the world you are talking about. The easiest way to avoid this common writing mistake is to:

  • Use a clear title
  • Begin section with a clear headline
  • Make one main point per paragraph
  • Use short sentences
  • Use short words
  • Limit your use of adjectives

2. More Than One Exclamation Point!!!!!!

Wasn’t that annoying? YOU PROBABLY FELT LIKE WE WERE YELLING AT YOU. Or that we had too much coffee this morning. Either way, more than one explanation point is a big no-no and a common writing mistake. Not only it is annoying, but it also knocks your credibility down a notch. In fact, even the use of one explanation point should be used sparingly, if at all.

3. Overused, Non-Descriptive Words

And by this we mean any word that lacks concrete meaning. An example of this is when someone says, “You’re awesome!” and you’re like, “Thanks! But what does that even mean?” Words like “mind-blowing” and “epic” don’t hold a lot of weight with readers, and neither do these:

  • Paradigm-shifting
  • Passionate
  • Awesome
  • Problem Solving
  • Cutting-Edge
  • Results-oriented

Of course there are circumstances in which the use of these words may be necessary. The idea here is to use these words thoughtfully and sparingly.

4. Misplacing your tone

It’s not always just what you say, but how you say it. Your audience expects to be spoken to in a certain way, and talking down to them could very easily rub them the wrong way. Don’t try and impress them by speaking in an authoritative tone. Instead, just talk to your readers as a concerned friend who is there to help.

We’d love to hear from you– What are your writing faux pas?

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